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Family business from Carinthia

Since 1971, we've been making small truly big.

What others see as a niche is our calling. We are experts — and we build the world's best small-format print products.

Seebacher print shop building
54+

Years of experience

1000+

Projects delivered

0

Team members

0

Environmental certifications

Our story

From print shop
to specialist.

In 1971, Günther Seebacher took over the long-established print shop „Fratt“ in Hermagor, founding Seebacher GmbH. What began as a traditional printing company evolved over decades into a specialized business for small-format print products – with a clarity of focus that is unique in our industry.

In 2012, Gert and Klaus Seebacher took over as managing directors, leading the family business in its second generation. With the registered trademark s-format®, they set the standard for small-format print products – from Pocketguides and Mini Brochures to Product Tags and Special Foldings.


Gert and Klaus Seebacher in the print shop — everything from a single source

Management

Gert & Klaus
Seebacher

Commercial and technical management in one hand – or better: in two. Gert takes care of customers, sales and strategy. Klaus handles machines, production and innovation. Together they drive Seebacher into the future.

“Seebacher’s product tags are an integral part of our POS strategy. Reliable quality, on-time delivery.”

SPAR Austria

Technology

Our own machines,
our own way

We develop and build our own finishing machines. This combination of traditional printing craftsmanship and digital innovation makes products possible that no other supplier can deliver at this level of quality.

From the Fuji Jetpress 750S and LED UV technology to our own 3D printing department – we invest in technologies that create real value.

LED-UV printing3D printingIn-house machinesDigital printingOffset
2024

Fuji Jetpress 750S

Brilliant inkjet digital printing for the highest colour quality

2020

3D printing department

Prototypes and tools from our own 3D printer

2018

LED-UV printing technology

Instant curing, maximum colour brilliance, eco-friendly

1997

5-colour Heidelberg SM52

Precise offset printing for the highest demands and spot colours

1990

In-house folding machines

Self-developed and built – for products no one else can make

0

Pocketguides per year

100 %

Made in Austria

Sustainability

Responsibility
is not a trend.

For us, sustainability isn't a marketing promise – it's a conviction we live by. Three independent environmental certifications prove we mean it – from raw material to finished product.

FSC

Responsible forest management

Paper from sustainably managed forests.

PEFC

Sustainable forestry

The international standard for ecological forest use.

Ecolabel

Austrian Ecolabel

The highest environmental standards, state-certified.

Made in Austria

100% produced in Hermagor, Carinthia. Short distances, full control.


Milestones

Over 50 years of history

1971

Günther Seebacher takes over the traditional printing house “Fratt” in Hermagor and lays the foundation for today's company.

1985

Investment in a 4-color Heidelberg GTO printing press — a quantum leap in quality and performance.

1990

Development of our own finishing machines for small formats. The foundation for the s-format specialization.

1995

Entry into the European market. First international clients from the tourism and ski industries.

1997

A 5-color Heidelberg SM52 and special folding machines significantly increase production capacity.

2000

New printing and finishing machines expand the portfolio with premium finishing options.

2002

Expansion of the company building at the Kühwegboden site near Hermagor.

2004

Trademark registration of s-format®. Start of product development for Pocketguides.

2007

Major renovation: new machines, expanded office space, additional warehouse.

2012

Corporate identity redesign and handover of management to Gert and Klaus Seebacher.

2017

Founding of the online department for software development and digital marketing.

2018

LED UV printing technology, 3D printing department.

2019

Expansion of digital printing for short runs and fast turnaround times.

2022

PEFC and FSC certification plus the Austrian Ecolabel. Sustainability as a core company value.

2023

Automation and digitalization of processes. Introduction of flexible working time models.

2024

Installation of a Fuji Jetpress 750S for brilliant print results.

2025

Further investments in finishing machines for an even wider product range.

Future

Our team

The minds
behind it

Specialists with a passion for print, innovation and quality. From prepress and production to software development – everyone here brings unique experience to the table.

What unites us: the ambition to get the very best out of every project. And a family spirit you can feel in everything we do.


Collaboration

Ready to create something special
together?

Whether it's a Pocketguide, a Mini Brochure or an entirely new format — we look forward to your project. Personal consultation included.